The first stage will be the transfer to Murmansk of a convoy of off-road vehicles and a trailer with an assembled aircraft. The trailer will be partly glazed to allow viewers to see the content. The logos of main sponsors, the project logo and environmental slogans will be displayed on any unglazed parts of the body of the trailer, cars, fuselage and the wings. For strategic sponsor there is a possibility of placing additional text (XXX proud sponsor of ARCTIC BACK Expedition) emphasising that sponsor’s association with the project.
At every stop we will be having street promotional events, including distributing environmental leaflets, concerts and presentations, competitions for children with prizes related to the theme, i.e. polar bears, aircraft models, off-road car toys, t-shirts with ‘Arctic Back’ print on, and logo of the main sponsor. The first stage is planned for the summer time so the t-shirts are likely to be visible and increase awareness.
The trailer will allow for easy removal of the fuselage to encourage the viewers to sit inside and take pictures. Wherever possible the aircraft will be assembled and displayed in the air, weather permitting. All events will be organised in cooperation with local environmental non-governmental organisations, local and state authorities, media and representatives of the scientific community.
The second stage will involve transferring the team from Murmansk to the north island of the Novaya Zemlya archipelago, where Jan Nagorski established his base. The transfer will be done exactly like it was 100 years ago, using a ship. Taking under consideration the fact that the Russian army are stationed in Novaya Zemlya and may refuse entry, we may have to consider the Polish Research Station Hornsund in Spitsbergen as an alternative location.
This stage will also involve performing various flights over the Barents Sea during which filming and taking pictures will take place. That footage of this will serve the purpose of comparing the current circumstances with those of 100 years ago. The ground crew will be taking photos and filming (including fauna and flora) on the ground. This project anticipates participation of scientists who will record meteorological parameters and pollution. All gathered materials will be used to produce a popular science documentary.
The final stage will run analogically to the first stage, except there will be some expedition materials presented. The route will lead through the south of Europe. The original back route started in Archangielsk and we will follow the same path in honour of the original mission.